Collab promo offers
A collab is content made together with another creator — a shared photo set, video or live — that both of you post. It introduces each audience to the other with content rather than an ad, which fans tend to trust more.
Collabs need more planning than any other promo: agree the content, who posts what and when, and how long it stays up. They work best between creators with similar audience sizes and niches.
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Questions about Collab promo
Do both creators have to post the collab?
Usually yes — that is what makes it a collab rather than a paid shoutout. Write down who posts what before the shoot.
Does a collab need payment?
Not always. Equal-size creators often collab for free; a smaller creator collabing with a bigger page usually pays.