GG package builder
Build guaranteed-gain tiers that you can actually deliver — priced from what a placement really produces, with realistic windows and the terms written out so nobody argues about them later.
How it works
A GG offer sells an outcome rather than a placement, which means you carry the delivery risk. So the pricing has to work backwards from what you can actually produce.
- How many subscribers one placement brings you. From your own past promos, not hope. Overstating this is how sellers end up owing a campaign they cannot finish.
- What that placement is worth. What you would charge for it outright — that is your real cost, whether or not cash changes hands.
- Your margin for carrying the risk. You are guaranteeing a number. That is worth more than selling a slot.
You also set how many placements a week you can realistically run. That single number is the difference between a three-month campaign and a six-month one, which is why it is an input rather than an assumption baked into the result.
The builder works out how many placements each tier needs, prices it, and applies a volume discount to larger tiers — which is why buyers take them, and exactly why you should check the maths before offering one. A tier priced below what it costs to deliver is flagged.
Why the windows are long
A GG runs until the target is met, not to a date. The builder derives each window from how many placements the target needs at a sustainable cadence, plus slack for the count to settle. A large tier genuinely takes months — promising it in a fortnight is the single most common way these deals go wrong, and it is the seller who pays for it.
The terms are the product
Almost every GG dispute is an argument about a definition nobody wrote down. Four things decide it:
- Free or paying subscribers. Wildly different products. Say which.
- The measurement window, with a start and an end.
- Net or gross of cancellations inside the window. Both are defensible; only one is what you agreed.
- What happens on a shortfall — more placements, a pro-rata refund, or an extended window. An offer with no shortfall term is not a guarantee.
The builder writes these into a block you can copy into the chat before taking payment. More background in the GG guide.
A worked example
A seller's past promos bring about 25 paying subscribers per placement. One placement would sell for $60 outright, and they can run three a week without wearing out their audience.
- 100-subscriber tier: 4 placements, $240 of placements plus a 30% margin for the risk ≈ $310. At three a week it is done in under two weeks, so offer a three-week window.
- 500-subscriber tier: 20 placements, $1,200 plus the margin, minus a 10% volume discount ≈ $1,400. At three a week that is about seven weeks, so offer nine to ten.
Had the same seller assumed 50 subscribers per placement, the 500 tier would have been priced near $700 — and they would owe ten more placements than they were paid for. Check the per-placement figure against your own history before anything else.
Frequently asked questions
How should I price a GG package?
Work backwards from delivery: how many subscribers one placement brings, how many placements the target needs, what those placements are worth to you, plus a margin for carrying the risk. Larger tiers price lower per subscriber, which is why buyers take them and why the maths has to be checked first.
How long should a GG campaign run?
Long enough to deliver the target at a sustainable posting cadence — two to four weeks for a small tier, two to three months for a large one. A window that does not admit this traps the seller and disappoints the buyer.
What terms should a GG offer include?
Whether the count is free or paying subscribers, the start and end of the measurement window, who screenshots the figure, whether it is net or gross of cancellations, and what happens if the target is missed.
What if I miss the GG target?
Decide before you sell, not after. The usual options are running extra placements at no cost until the number is reached, a pro-rata refund on the shortfall, or extending the window. Whichever you choose, put it in writing up front.
Should a GG count free or paying subscribers?
Either can work, but they are different products and the offer must say which. Free subscribers are cheaper and faster to deliver; paying subscribers are worth far more and take longer. Most GG disputes start with an offer that did not say.
Is a GG better than a normal paid promo?
For the buyer it moves the risk to the seller, which is why it costs more per subscriber. For the seller it pays well only when they know their per-placement numbers — without that history, sell normal placements first.
List the package where buyers are looking
GG offers here show their tiers openly, so buyers can compare per-subscriber rates and pick yours on the numbers rather than on who messaged them first.