Promo pricing in this industry is quoted privately, negotiated in DMs and almost never published. That suits sellers who charge whatever a buyer will accept, and it leaves new buyers guessing. This guide sets out the ranges you can expect to see in 2026, what legitimately moves a price up or down, and how to work out whether a specific quote makes sense for your page.
Typical price ranges by promo type
These are the ranges most often quoted by creators with an engaged audience in the 5,000–50,000 follower band. Treat them as a starting point for a conversation, not a rate card — a seller two or three times that size will reasonably quote well above the top of these ranges.
| Promo type | Typical range | What you are buying |
|---|---|---|
| Story mention | $15 – $60 | 24 hours in stories, usually one frame with a link or handle. |
| Shoutout | $25 – $120 | A dedicated post to the main feed, typically left up 24–48 hours. |
| Wall post | $40 – $200 | A post on the OnlyFans wall itself, reaching paying subscribers rather than free followers. |
| DM blast | $60 – $300 | A message pushed to the seller's subscriber list. The highest intent, and priced accordingly. |
| Bundle | $80 – $400 | Several placements over a few days — usually a story, a post and a DM. |
| Collab | $100 – $500+ | Joint content. Priced on production effort as much as reach. |
| GG package | Tiered | Priced against a subscriber target rather than a placement. See how GG deals work. |
What actually moves the price
Five things explain most of the spread between a $30 shoutout and a $300 one.
- Audience size, but less than you would think. Reach scales sub-linearly with price because large accounts have lower engagement rates. A 10k account with an active audience often outperforms a 60k account that grew through follow-for-follow.
- Where the placement sits. A DM lands in an inbox someone paid to be in. A story competes with everything else on the platform. That difference is worth more than a follower count.
- How long it stays up. A permanent post and a 24-hour story are different products, even when they carry identical wording.
- Niche overlap. An audience already interested in what you make converts several times better than a general one. Sellers who know this charge for it, and they are right to.
- Exclusivity. Some sellers cap how many promos they run in a week. Scarcity is priced in, and it usually pays for itself in placement quality.
Why the cheapest quote is rarely the cheapest outcome
A $15 story on an account with a purchased audience costs $15 and returns nothing, which makes its true cost per subscriber infinite. A $90 wall post that brings eleven paying subscribers cost roughly $8 each. The headline price tells you almost nothing on its own.
Judge promo on cost per subscriber acquired, not on the invoice. It is the only number that lets you compare a $20 story against a $200 bundle.
How to sanity-check a quote
Before you agree a price, do this rough calculation. You do not need precision — you need to know whether the number is in the right postcode.
- Ask for recent reach on the placement type you are buying. Not follower count. The views on their last three stories, or the open rate on their last DM blast.
- Apply a realistic conversion rate. Somewhere between 0.5% and 2% of people who see a well-matched promo will click. A fraction of those subscribe. Assume the low end until a seller has proven otherwise with you.
- Divide the price by the subscribers you expect. If the answer is more than you earn from a subscriber over their lifetime, the deal does not work at that price — regardless of how reasonable the headline number sounds.
- Compare it against your alternatives. Including an S4S swap, which costs you a placement rather than cash.
Agree these five things before money moves
Most disputes we see are not about price. They are about two people who agreed a number and nothing else.
- The exact placement — story, feed post, wall post or DM — and how long it stays live.
- The date, or the window, it will run in.
- What the creative is, and who supplies it.
- What proof of delivery looks like: a screenshot, an insights panel, or a link.
- What happens if it does not run — a reschedule, a partial refund, or nothing.
Write these into the chat before you send anything. On Only Safe Promo the terms and the order sit in the same place, so neither side has to rely on memory. If you are buying outside a marketplace, keep the whole conversation in one thread and do not move it to a channel that deletes messages.
Where to start
If you are pricing your own promo, look at what comparable sellers in your niche list publicly and price against the value of the placement rather than your follower count. If you are buying, shortlist three sellers, ask all three for reach figures on the same placement type, and compare cost per thousand people actually reached.
You can browse live promo offers with prices attached to see where the market actually sits, or look through creators and check ratings before you approach anyone.
