Almost every OnlyFans statistic you will read online traces back to one of two places: the accounts that Fenix International, OnlyFans' parent company, files in the UK, or an agency's blog post with no methodology attached. Those are very different kinds of number, and this guide keeps them apart. The filing figures are stated plainly. Everything else is attributed and treated as an estimate, because that is what it is.
How big the platform actually is
The most recent audited accounts Fenix International has filed cover the year to 30 November 2024. Later years are not public yet, so these remain the current figures — anyone quoting fresher platform numbers is estimating.
- 377.5 million cumulative fan accounts, up 24% year on year.
- 4.63 million creator accounts, up 13%.
- $7.22 billion in gross fan payments across the year, up 9%.
- Roughly $5.8 billion of that reaching creators, under the platform's 80/20 split.
Two things are worth pulling out of those numbers. Fan accounts grew almost twice as fast as creator accounts, which is the healthier direction for anyone selling. But gross payments grew at 9% while fans grew at 24% — the audience is expanding faster than the spending is, so the average fan is worth less than they were. That is the backdrop to every promo decision you make.
Why "average creator earnings" is close to meaningless
Do the obvious sum and $5.8 billion across 4.63 million creator accounts comes to about $1,250 per creator per year, or a little over $100 a month. You will also see "the median creator earns around $180 a month" quoted widely.
Both cannot describe the same population. In a distribution this skewed the mean sits above the median, never below — so the two figures are measuring different groups. The most likely explanation is that the $1,250 average includes every registered account, most of which are dormant, while the $180 median is drawn from creators who are actually active.
Whenever you see an average creator earnings figure, the useful question is "average of whom?". Registered accounts and active creators are not the same population, and the gap between them is where most misleading claims live.
The distribution is the story
Independent analyses of the platform consistently describe a power law: roughly the top 10% of creators taking around 73% of earnings, and the top 1% around a third of everything. Those specific percentages come from third-party analysis rather than the filings, so treat them as the shape of the thing rather than precise measurements — but the shape is not in dispute, and it matches how every other creator platform behaves.
What follows from it is practical. Promo you buy from a top-decile seller is priced against their scarcity, not their delivery cost. Promo you buy from a mid-tier seller in your niche is frequently better value per subscriber, because they are competing on price while their audience is still engaged. Our pricing guide covers what the market actually charges.
Subscriptions are not where the money is
One widely cited dataset, compiled by the analytics services OnlyGuider and OnlyTraffic across more than a million subscribers, found that paid messages and pay-per-view unlocks accounted for around 70% of creator revenue, with subscription fees making up a small single-digit share. It is a single dataset from commercial operators, so it is directional rather than authoritative — but it lines up with what most working creators describe.
If that is even roughly right, it changes how you should value a promo. A subscriber is not worth their subscription fee; they are worth what they spend in messages over the months they stay. That is a bigger number, and a much more uncertain one.
Churn is the number nobody advertises
Agencies reporting on their own books describe monthly churn of roughly 40–60% for smaller creators, falling to 15–25% for large agency-managed accounts with active chat teams. Again: self-reported, no methodology, treat as indicative. But the direction is consistent and it matters enormously for promo maths.
At 50% monthly churn, half the subscribers a promo brings you are gone within a month. That does not make the promo bad. It means the payback has to happen fast, and it means judging a promo on day-one signups alone will flatter it.
What to take from all this
- Assume you are in the long tail. Roughly nine creators in ten are. Plan promo spending against the earnings you actually have, not the earnings in a screenshot.
- Value a subscriber over months, not at signup. The spend that matters happens after the subscription — the ROI calculator turns your churn rate into a lifetime value you can actually spend against.
- Expect to lose most of them. Then judge whether the promo still paid.
- Distrust round numbers with no source. If a figure has no methodology and no filing behind it, it is marketing.
Where these numbers come from
Platform figures are from Fenix International's fiscal 2024 accounts, as reported by Variety. Earnings distribution, revenue mix and churn figures are from third-party analyses and agency reporting, and are flagged as estimates in the text above. The per-creator average is our own arithmetic on the filing figures, shown so you can check it.
If you are putting these numbers to work, browse live promo offers to see where prices actually sit, or look through creators and compare ratings before you approach anyone.
Common questions
How many creators are on OnlyFans?
Fenix International reported 4.63 million creator accounts as of 30 November 2024, up 13% year on year, alongside 377.5 million cumulative fan accounts. Those are the most recent audited figures on file; later years have not been published.
How much does the average OnlyFans creator earn?
The platform paid roughly $5.8 billion to creators across 4.63 million accounts in fiscal 2024, which averages a little over $100 a month — but that average includes dormant accounts and the distribution is extremely skewed, so it describes almost nobody. Analyses consistently put the top 10% of creators at around 73% of all earnings.
How much revenue does OnlyFans make?
Gross fan payments were $7.22 billion in fiscal 2024, up 9% year on year, of which the platform keeps 20%. Fan accounts grew far faster than spending that year, which means the average fan was worth less than the year before.
